A session based on a real case study that runs through the key lessons (good, bad and ugly!) from starting our own e-commerce brand from scratch as a team of Performance Marketers.
- Why understanding business is so important for performance marketing success
- Our key learnings from the project so far
- The toughest challenges and how we are addressing them
- What to do when your traffic isn’t converting
- Numbers & facts for real / full disclosure from Analytics about what went good or not in the marketing campaigns.
