Registration, Welcome Coffee & Networking @GPeC Expo

We are waiting for you for the Registration process at Hotel Radisson Blu Leogrand Chișinău starting 08:15 in order to avoid the morning traffic and also to avoid queuing at registration. You might want to leave your personal car at home because of the lack of public parking spaces in the area.  

Until the start of the Conference you can enjoy a warm coffee and networking within the Digital Community. 

You can also exchange business cards and enjoy business opportunities within GPeC Expo, where you can meet E-Commerce & Digital Marketing service suppliers that can help your business grow. 

Welcome to GPeC Republica Moldova

Opportunities of the Republic of Moldova market and FAN Courier’s plans in the region

Logistics, Fulfillment and Delivery: challenges of the e-commerce in Moldova, solutions and growth opportunities

An open dialogue and debate on Logistics, Fulfillment and Delivery – some of the biggest challenges for the entrepreneurs of Moldova that want to sell their products online, locally or internationally: 

• Current challenges regarding international delivery from Moldova compared with EU countries 
• Delivery costs from Moldova to EU and solutions for optimising the costs in order to ease the effort of local entrepreneurs and to become competitive on international markets 
• Examples of non-EU sellers that sell and deliver to EU 
• The issue of returns, important customs issues, delivery time and current cost
• What is fulfillment and how can it help online retailers optimize their logistics costs?
• Case study Smart.md – one of the most important local e-shop, with over 12 million euros in turnover and over 400,000 monthly visits: crucial logistical aspects in the transition from offline to online, the benefits of online, practical tips for a successful online business

… these are just a few of the subjects to be discussed with some of the best specialists in Romania and Moldova, within this panel. 

Invited to dialogue and open to questions LIVE from the audience: Bogdan Colceriu (CEO Frisbo), Cornel Morcov (Chief Commercial Officer FAN Courier), Mihai Burunciuc (Policy Manager Amcham Moldova), Vadim Buzdugan (CEO Smart.md). HOST: Andrei Radu, CEO & Founder GPeC 

Five things you must test on your website right away

Conversion doesn’t happen in one step – it’s a set of mini yesses that need to happen from the moment they are exposed to the brand, to the moment they land on the website, click on the search or hamburger menu to browse, review the products, add to cart, and finally add their payment information for that final culminating YES.

The aim should always be to discover what are the mini yesses we need to understand in order to propel the visitor forward one step to the next. From understanding trust and confidence and what that entails to creating a better engaging experience, I will share 5 case studies that will get you thinking – what can you do, where can you improve the experience, and what can you begin testing on your site for better conversions.

English Session | Simultaneous Translation in Romanian Available

Coffee Break & Networking @GPeC Expo

Enjoy the coffee and snacks while you network with the elite of the E-Commerce and Digital Marketing industry.

Visit GPeC Expo and get in touch with e-commerce service suppliers – here is where many business opportunities are born, future collaboration and long term partnerships are made.

Unveiling GA4’s Secret: Empower Your Business with Actionable Insights

Delve into the GA4 data model and event tracking, and uncover a hidden star within GA4 that has remained unnoticed by many. Prepare to unlock the untapped potential that lies within.

Whether you’re new to GA4 or looking to deepen your understanding, we’ve got you covered. Join us as we establish a solid foundation, helping you grasp the data model and providing a practical approach to working with events.

Explore the remarkable GA4 feature that will answer critical website performance questions, identify top visitors, and access insights to help you grow your business. 

Led by Jill, a seasoned GA4 expert, this session will share real-life examples that you can immediately apply to enhance your own measurement strategy.

Curious to know more about this secret that holds the key to your success?

Don’t miss this chance to gain a competitive edge. Join us for this session at GPeC and unlock GA4’s hidden power. 

English Session | Simultaneous Translation in Romanian Available

Keys to success in E-Commerce and Digital Marketing

Join us to explore strategic marketing positioning, international market entry for small and medium-sized enterprises (SMEs) and understanding business consumers. 

Strategic marketing positioning allows you to differentiate your brand and captivate your target audience in the competitive digital landscape. 

Unlock growth potential by expanding internationally with a well-planned strategy tailored to diverse cultures and consumer behaviors. 

Gain deep insights into your business consumers, going beyond demographics, to tailor your marketing strategies and drive conversions. 

These aspects are vital for sustainable growth and competitive advantage in e-commerce. Don’t miss the opportunity to elevate your knowledge and achieve success in the ever-evolving world of digital marketing!

English Session on Zoom | Simultaneous Translation in Romanian Available

Lunch & Networking Break

Iei prânzul alături de speakerii internaționali și locali, partenerii și organizatorii GPeC și toți participanții din România și Republica Moldova. Este o șansă unică de networking cu elita industriei Digital, pentru prima dată în Republica Moldova!

Digital Marketing tools for online sales growth

A dialogue open to your questions about the most effective marketing channels to be successful in e-commerce:

• The peculiarities and opportunities of digital marketing in the Republic of Moldova
• Consumer behavior and preferences in the online environment
• What are the main must-have marketing tools for an online store?
• What are the most effective marketing channels in Moldova and Romania for businesses that want to expand internationally?
• Social Media: organic content, paid ads or a mix between them?
• Best practices in online promotion

… these are just some of the topics that we will address together with the Romanian and Moldovan experts in this panel.

Guests invited to dialogue and open to questions LIVE from the audience: Bianca Vlaston (Regional Meta Lead Balkans), Felicia Jereghi (Managing Director Indigo Grup), George Rășchitor (General Manager SINAPS Marketing), Igor Strechi (CTO Purple Media). HOST: Andrei Radu, CEO & Founder GPeC

Investing £50k in an E-Commerce Project. What happened? (Real Case Study)

A session based on a real case study that runs through the key lessons (good, bad and ugly!) from starting our own e-commerce brand from scratch as a team of Performance Marketers.

• Why understanding business is so important for performance marketing success 
• Our key learnings from the project so far 
• The toughest challenges and how we are addressing them 
• What to do when your traffic isn’t converting 
• Numbers & facts for real / full disclosure from Analytics about what went good or not in the marketing campaigns.

English Session | Simultaneous Translation in Romanian Available

Keynote Daniel Spiridon, VP Business Development and Strategy eMAG & CEO eMAG Hungary

Coffee Break & Networking @GPeC Expo

• Get your energy from a good coffee and take advantage of the networking break next to the C-Level representatives of the most important Digital & Retail companies;  
• Visit GPeC Expo Area and get in touch with E-Commerce & Digital Marketing service suppliers – here is where multiple business and collaboration opportunites are born alongside long term partnerships. 

Experiences from Moldova

Panelul aduce în prim-plan antreprenorii moldoveni care au reușit să creeze afaceri de succes în domeniul comerțului electronic. Această sesiune specială își propune să evidențieze poveștile inspiraționale ale acestor antreprenori și să exploreze factorii cheie care au contribuit la reușita lor în mediul online.

Vei afla și învăța de la antreprenorii care au reușit să depășească provocările specifice pieței moldovenești și să își transforme ideile în afaceri profitabile în spațiul digital. Vor fi discutate subiecte precum:

• Identificarea nișei de piață
• Dezvoltarea unei strategii de marketing online eficiente
• Gestionarea logisticii și a lanțului de aprovizionare
• Construirea încrederii clienților și stimularea loialității acestora

Invitați la dialog și deschiși întrebărilor tale: Alexei Panin (Digital Business Director MAIB), Julia Allert, Victor Nistorică (CEO Brutăria Bardar), Vlad Vedrașco (Digital Advertising Expert).  HOST: Doina Nistor (Director Proiectul Tehnologiile Viitorului)

What the High-Performers do differently? Strategies and Behaviours of High Performers in the Digital Space

As a result of attending you will discover:

• The obsessions of the successful
• The process used to create and roll-out high-performing business plans
• The common behaviours that underpin the success
• What you can do to ‘up your game’

This presentation is based on research (Warwick Business School and Cranfield) and consultancy with digital agencies and E-commerce businesses that looks into the planning and delivery tools and skills that high-performance requires.

English Session | Simultaneous Translation in Romanian Available

Closing GPeC Moldova

GPeC Cocktail & Networking Party