- All sessions are with in-person attendance and are held in 6 differend tracks, simultaneously, at Sheraton Hotel in Bucharest;
- Since the courses happen simultaneously you can choose only 1 module you wish to attend throughout the day of 23rd of May;
- The registration tax include access to the desired module as well as 1 Welcome Coffee, 2 Coffee Breaks & Lunch for every participant;
- The places are limited to max. 20 persons for each module and might be filled before the registration period ends.
In the Performance Max course, you will learn everything you need to know about the newest type of campaign in Google Ads. We’ll cover topics like the right campaign settings and structure, the importance of the right tracking and product feed settings, then discuss audiences, bidding strategies, ad copy and visuals – settings that will make all the difference to your results obtained from this type of campaign.
You will learn how to monitor Performance Max campaigns created by specialists or agencies, what metrics to track and at what points to intervene with feedback to increase conversion rate, ROAS and sales profitably.
Level: Beginner & Intermediate | Duration: 8 hours | Location: Sheraton Bucharest Hotel | 23rd of May 2023
Anabela Luca
Managing Director adLemonade
Google has announced that the current version of Google Analytics (Universal Analytics) will no longer work starting from July 1, 2023. Thus, the analysis of data made with the help of this tool will have to be done in the new version: Google Analytics 4.
In this course you will learn what you need to do now to prepare for the new version of Google Analytics. You will understand the differences from Universal Analytics, what you need to do for a successful migration, how to use the new interface and how to do the most necessary types of analysis for an online store.
Level: Beginner & Intermediate | Duration: 8 hours | Location: Sheraton Bucharest Hotel | 23rd of May 2023
Eugen Potlog
Founder UX Studio
În cadrul acestui curs trecem prin principalele medii de promovare în Social Media – Facebook, Instagram și TikTok Ads – pentru ca tu să înțelegi cât mai bine cum îți poți adapta strategia de marketing la fiecare canal pentru a genera vânzări în magazinul tău online.
În plus, vei învăța și cum să monitorizezi campaniile de Digital Marketing create de agenție sau de specialiști, ce metrici să urmărești și în ce puncte să intervii cu feedback pentru a ajunge la cele mai bune rezultate.
Nivel Curs: Începător & Intermediar | Durata: 8 ore | Desfășurare: Hotel Sheraton, București | 23 Mai 2023
Raluca Radu
Founder MTH Digital
In this course, Valentin Radu will compress everything you need to know to increase Customer Lifetime Value in eCommerce, with practical examples and 4 tools that can be used immediately after finishing the course.
Level: Beginner & Intermediate | Duration: 8 hours | Location: Sheraton Bucharest Hotel | 23rd of May 2023
Valentin Radu
Founder Omniconvert
This 8-hour module consists of 3 workshops on topics of maximum interest for any E-Commerce business: SEO, Growth Hacking, Investment.
Level: Intermediate | Duration: 8 ore | Location: Sheraton Hotel , Bucharest | 23 Mai 2023
Traineri: Horia Neagu, Daniel Ene, Sergiu Neguț
Sergiu Neguţ
Co-Founder FintechOS
Horia Neagu
Founder Napoleon Digital
Daniel Ene
CMO Limitless Agency
This 8-hour module consists of 3 workshops on topics of maximum interest for any E-Commerce business: Scaling, SEO, E-Mail Marketing.
Level: Beginner & Intermediate | Duration: 8 hours | Location: Sheraton Bucharest Hotel | 23rd of May 2023
Cosmin Dărăban
CEO Gomag
Andrei Georgescu
Managing Partner White Image
Steffen Heringhaus
CEO five elements digital
We meet for Registration in Ion Caramitru Hall at the National Theatre of Bucharest starting 08:00 AM to make sure we avoid traffic and long queues.
Before the Conference starts, you will have time to enjoy some hot coffee and socialise with the representatives of the Digital & E-commerce professional Community
As well, you can network and seek business opportunities within the GPeC Expo, where you can meet major e-commerce and digital marketing service providers from Romania and abroad.
- Understand your customers’ search intent
- Ensure brand presence
- Intelligently employ behavioral science principles
- Close the gap between trigger and purchase
By the end of this keynote, you’ll be able to create search ads that are more effective and efficient. You’ll also be able to close the gap between intent and purchase, and get more customers to take action.
Oana Dumitrescu
Industry Head & Retail Lead, Google
All the analytics, automation tools, machine learning, and technologies in the world will never help you create high-converting funnels for your shoppers if you fail to leverage the one component that matters more than anything else in marketing: Emotion.
During this session, Talia Wolf will show you how to leverage Emotional Marketing to increase sales, AOV and revenue.
In this talk, you’ll learn:
- How to get into your customers’ heads and hearts and get meaningful insights that impact conversions
- The emotional marketing framework Talia uses to 10X conversions for her clients
- How to optimize your copy and design to convert more customers
English Session | Simultaneous Translation in Romanian Available
Talia Wolf
Conversion Optimization Specialist
The E-commerce Market in Romania reached a threshold of 6,3 bln Euro in 2022, growing slightly significantly from 6.2 billion in 2021. Why this relative stagnation? Is this the maximum threshold to which Romanian online commerce can grow?
- The newest e-commerce market data for the first 5 months of the current year.
- Predictions of the courier & delivery companies’ representatives for the development of the market until the end of 2023
- To what extend is the interest of the Romanian companies growing toward cross-border expansion? What challenges and opportunities are there, in this area?
- What do customers want and expect from online shops with regards of delivery and return policy?
- Sustainability: buzzword or reality?
… these are just a few of the subjects that will be approached on stage alongside some of the most important delivery companies in Romania.
Open for dialogue and open for questions from the audience: Cătălin Maftei (Founder C-Solution), Adrian Mihai (CEO FAN Courier), Lucian Baltaru (CEO Sameday), Yannick Mooijman (CEO Cargus)
Host: Andrei Radu (CEO & Founder GPeC)
Cătălin Maftei
Founder C Solution
Adrian Mihai
CEO FAN Courier
Lucian Baltaru
CEO Sameday
Yannick Mooijman
CEO Cargus
Andrei Radu – HOST
CEO & Founder GPeC
Enjoy some coffee and snacks while you network with the elite of the E-commerce and Digital Marketing Industry.
Take a tour of GPeC Expo and get in contact with the main e-commerce services and technology suppliers – it is here that some many collaborations and long term partnerships are set up.
While you drink your coffee you can listen to the nice people from FEB Agency (Digital Marketing agency in Poland) who will speak on Demo Stage (Expo Area – first floor).
In this talk, Els will go deep on one of her favourite user research methods: user testing. No other method gives you the same profound understanding of how your customers actually use your website or app. Understanding your users, finding out what makes them tick, is crucial to driving growth.
Els Aerts
User testing & Usability Evangelist | AGConsult
An open dialogue about how you can attract investments in your business and how can you “exit”/sell the business:
- How to prepare your business for investments/sale?
- Where can you find potential investors?
- What are the metrics that investors look at?
- How to calculate the value of a company?
- What is a business angel, a private investor, an investment fund and what is the difference between them?
- What does “seed”, “pre-seed” and finance- round and other technical specs?
- Successful case-studies from companies that grew after an investment round. How did they do it?
… these are just a few of the topics we’ll address within the Investment Panel at GPeC SUMMIT.
Guests – open for dialogue and for questions from the audience: Bogdan Colceriu (CEO Frisbo), Daniel Nicolae (Co-Founder & Managing Partner Innoship), George Moroianu (Co-Founder Flip.ro), Mihai Bocai (CEO Flaminjoy)
Host: Nikola Yanev (Marketing Manager Eleven Ventures)
Bogdan Colceriu
CEO Frisbo
Daniel Nicolae
Co-Founder Innoship
George Moroianu
Co-Founder Flip.ro
Mihai Bocai
Co-Founder & CEO Flaminjoy
Nikola Yanev – HOST
Marketing Manager Eleven Ventures
Have lunch with the Speakers and the most important players in E-Commerce & Digital Marketing and then enjoy high-profile networking with a spectacular view – up at Aria TNB – member of The Embassy. Lunch is provided for VIP ticket holders only (ticket details and registration fee here).
Every day behavioral scientists uncover new information that confirms people don’t think about what they do. Instead, they conserve mental energy and react automatically – relying on hard-wired decision defaults that influence everything from what they read… to whom they trust… to when they buy!
In fact, science has proven that 95% of purchase decision-making takes place in the subconscious mind.
If you want your marketing messages to persuade people to act now, you need to know how to trigger these automatic actions. And you want proven tactics that are easy to use.
In this example-jammed presentation, you’ll discover 9 specific decision-making shortcuts all humans have, and how you can add them to your marketing messages to improve results instantly. Don’t risk being ignored, overlooked, or forgotten. Gain your competitive advantage by creating marketing that hacks people’s brains.
Key Takeaways:
- Discover how to easily increase engagement and response to emails, ads, and webpages with messaging that triggers automatic, instinctive behavior – including one tactic that makes people four times more likely to buy right away
- Find out how your creative can strategically tap the mental shortcuts customers and prospects use to make their buying decisions – including the magic word that gets people to agree with you before they even finish reading what you wrote
- See numerous examples of in-market creative that demonstrate how to effectively add proven brain science principles to your campaigns to lift ROI – including one campaign that increased purchase intent by 13%
English Session | Simultaneous Translation in Romanian Available
Nancy Harhut
Behavioral Marketing Specialist
Karl is optimizing online businesses for over 20 years. And teaching people about UX, user research and conversion optimization. But he’s also getting frustrated: because marketers, designers and developers are making the same mistakes over and over again.
Most websites have the same flaws as 20 years ago, despite all the knowledge we have about UX.
Karl will vent his frustrations. But luckily, he will also share some really hands-on tips and examples on how to improve your business by listening to your users. So you can turn more visitors into customers.
English Session | Simultaneous Translation in Romanian Available
Karl Gilis
UX & CRO Expert | AGConsult
An open dialogue over the most important trends in the Romanian e-commerce market in 2023 and the tools business owners have at hand to grow their business:
- What are the most important trends that e-commerce business should pay attention to in 2023?
- Cost per click is rising constantly. What other promotion methods are there available?
- How can you attract more clients and sell in other markets (not just in Romania)?
- Alternative payment methods that consumers want (especially in the current economical context – high inflation economy)
- Tools for payment that faclitate international expansion, convenience and conversion rate growth
- SEO for e-commerce in 2023 when there is AI / ChatGPT
… these are just a few of the topics we are going to debate together with the representatives of some of the most important companies in the field.
Our guests for this panel: Augustin Dobre (CEO Capital Financial Services), Ionuț Sabadac (VP Merchant Solutions TBI Bank), Mihai Vînătoru (Managing Partner DWF), Olimpia Norsesovici (Senior Business Development Manager MGID), Stejara Pircan (Senior VP eMAG)
Host: Raluca Radu, Founder MTH Digital
Augustin Dobre
CEO Capital Financial Services
Ionuț Sabadac
VP Merchant Solutions TBI Bank
Mihai Vînătoru
Managing Partner DWF
Olimpia Norsesovici
Head of Marketing and Sales MGID
Stejara Pircan
Senior VP eMAG
Raluca Radu – HOST
Founder MTH Digital
Get energized with coffee and enjoy some networking at GPeC Expo with C-Level representatives of the most important companies in Digital & Retail.
You can as well visit GPeC Expo and get in touch with major e-commerce services providers – from Romania and abroad – this is where you’ll meet opportunities for long-term partnerships.
A session based on a real case study that runs through the key lessons (good, bad and ugly!) from starting our own e-commerce brand from scratch as a team of Performance Marketers.
- Why understanding business is so important for performance marketing success
- Our key learnings from the project so far
- The toughest challenges and how we are addressing them
- What to do when your traffic isn’t converting
- Numbers & facts for real / full disclosure from Analytics about what went good or not in the marketing campaigns.
Starting 7:00 PM, we are waiting for you upstairs at Aria TNB – member of The Embassy for the GPeC Networking Party among the Romanian Digital industry’s elite. The event is exclusive, by invitation only and for VIP ticket holders.
Let it be networking, business opportunities and the joy of being reunited at GPeC 18th anniversary! 🙂
