{"id":52495,"date":"2023-05-09T11:19:10","date_gmt":"2023-05-09T08:19:10","guid":{"rendered":"https:\/\/www.gpec.ro\/speakeri\/ayat-shukairy\/"},"modified":"2023-09-11T16:10:26","modified_gmt":"2023-09-11T13:10:26","slug":"ayat-shukairy","status":"publish","type":"speakeri","link":"https:\/\/www.gpec.ro\/en\/speakeri\/ayat-shukairy\/","title":{"rendered":"Ayat Shukairy"},"content":{"rendered":"<p><span class=\"HwtZe\" lang=\"ro\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><a href=\"https:\/\/www.linkedin.com\/in\/ayatshukairy\/\" target=\"_blank\" rel=\"noopener\"><strong>Ayat Shukairy<\/strong><\/a> is a renowned international expert in Marketing Strategy and a highly appreciated speaker at worldwide marketing conferences.\u00a0<\/span><\/span><\/span><\/p>\n<p><span class=\"HwtZe\" lang=\"ro\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">With over 16 years of entrepreneurial and marketing background, Ayat is helping companies to create websites that grow their online sales.<\/span><\/span> Among her clients are: <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">eBay, 3M, Special Olympics, DISH Network, Discovery and many others.\u00a0<\/span><\/span><\/span><\/p>\n<p><span class=\"HwtZe\" lang=\"ro\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Ayat is co-author of the <em>Conversion Optimization <\/em>book<em>, <\/em>a best-seller on Amazon.com.<\/span><\/span> In her book she combines innovative marketing research with powerful stories and case studies to prove how to use these principles for building websites with high conversion rate.\u00a0<\/span><\/p>\n<p><span class=\"HwtZe\" lang=\"ro\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Alongside being the co-founder of Invesp, Ayat co-founded Figpii as well &#8211; a platform for full testing and analizing CRO SaaS in 2018.<\/span><\/span><\/span><\/p>\n<p><em>\u201cI had the chance to listen to her speech and interact with Ayat for the first time at <a href=\"https:\/\/www.gpec.ro\/gpec-republica-moldova\/\" target=\"_blank\" rel=\"noopener\">GPeC Moldova<\/a> \u2013 she is, probably, <\/em><span style=\"font-weight: 400;\"><em>one of the best specialists in A\/B Testing and conversion optimization in the world &#8211; with all the answers to it, super documented, all data-driven &#8211; nothing from the books. We are proud to have her on stage in Romania at the GPeC SUMMIT on October 31<\/em>&#8220;<\/span>\u2013 Andrei Radu, CEO &amp; Founder GPeC.<\/p>\n","protected":false},"featured_media":52443,"menu_order":26,"template":"","categories":[],"product_cat":[233,214],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/speakeri\/52495"}],"collection":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/speakeri"}],"about":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/types\/speakeri"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/speakeri\/52495\/revisions"}],"predecessor-version":[{"id":54387,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/speakeri\/52495\/revisions\/54387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media\/52443"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=52495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/categories?post=52495"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=52495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}