{"id":54768,"date":"2023-10-02T11:28:18","date_gmt":"2023-10-02T08:28:18","guid":{"rendered":"https:\/\/www.gpec.ro\/happening\/crash-course-in-conversion-rate-optimization\/"},"modified":"2023-10-02T21:48:46","modified_gmt":"2023-10-02T18:48:46","slug":"crash-course-in-conversion-rate-optimization","status":"publish","type":"happening","link":"https:\/\/www.gpec.ro\/en\/happening\/crash-course-in-conversion-rate-optimization\/","title":{"rendered":"Crash Course in Conversion Rate Optimization"},"content":{"rendered":"

Workshop<\/strong>: Crash Course in Conversion Rate Optimization | Martin Greif<\/strong>, SiteTuners<\/p>\n

Level<\/b>: Beginner \/ Intermediate<\/p>\n

Language<\/strong>: English<\/p>\n

Last places available!<\/strong><\/p>\n

Understanding how to turn website visitors into customers<\/b> \u2013 a process known as Conversion Rate Optimization (CRO) \u2013 can make a significant difference<\/b> to your eCommerce website.<\/p>\n

This workshop is about giving you clear, practical knowledge<\/b> that you can use right away. You will learn how to use your website and online presence to support your business goals.<\/p>\n

You will learn how to make your online marketing efforts customer-focused and how to use different online tools effectively. This includes learning how to align social media, search engine optimization (SEO), and content marketing to reach and engage your customers<\/b>.<\/p>\n

You will learn how to use data and testing to find out what works best for your business. This will help you make decisions based on evidence, not guesswork<\/b>.<\/p>\n

The workshop is led by Martin Greif<\/strong> who has over 20 years of experience in online marketing. He\u2019s excellent at explaining things in a clear, straightforward way, so you don\u2019t need to be a marketing expert to understand.\u00a0 The principles taught in the workshop are directly from his book \u201cTrue Connections, Relationship Marketing in the Digital World<\/i><\/b>\u201d.<\/p>\n

In short, the workshop is a no-nonsense, practical guide<\/b> to getting more sales through your eCommerce website.<\/p>\n

\"Martin<\/p>\n

Key Takeaways<\/h4>\n

Put theory into practice. We\u2019ll review websites from the group to identify conversion issues<\/b> that are preventing website visitors from taking action. This isn\u2019t just a passive learning experience \u2013 it\u2019s a hands-on, collaborative activity that will give you a new perspective on your own digital marketing strategies.<\/p>\n

Here\u2019s what you\u2019ll take away from this exercise:<\/p>\n

    \n
  • Real-world examples<\/b>: By reviewing actual websites from other workshop participants, you\u2019ll see real-world examples of what works and what doesn\u2019t when it comes to conversion optimization.<\/li>\n
  • Peer feedback<\/b>: You\u2019ll get feedback from other participants \u2013 fellow workshop attendees who understand the challenges you face. This can provide you with new insights and ideas that you might not have considered.<\/li>\n
  • Actionable improvements<\/b>: You\u2019ll identify specific, actionable improvements you can make to your own website to increase conversions. These aren\u2019t just theoretical ideas \u2013 they\u2019re practical changes you can implement as soon as you get back to your office.<\/li>\n
  • A fresh perspective<\/b>: By evaluating other websites, you\u2019ll learn to look at your own website with fresh eyes. You\u2019ll be able to spot issues and opportunities that you might have missed before.<\/li>\n<\/ul>\n

    In short, the value to the attendees is actionable digital marketing ideas that will generate revenue with lower marketing costs<\/b> for acquisition of new customers.<\/p>\n","protected":false},"featured_media":0,"menu_order":25,"template":"","product_cat":[201],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/54768"}],"collection":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/54768\/revisions"}],"predecessor-version":[{"id":54797,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/54768\/revisions\/54797"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=54768"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=54768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}