{"id":46674,"date":"2021-10-13T10:51:52","date_gmt":"2021-10-13T07:51:52","guid":{"rendered":"https:\/\/www.gpec.ro\/happening\/closing-conference-day-gpec-summit\/"},"modified":"2023-05-03T00:31:19","modified_gmt":"2023-05-02T21:31:19","slug":"investing-ecommerce-project-what-happened-case-study","status":"publish","type":"happening","link":"https:\/\/www.gpec.ro\/en\/happening\/investing-ecommerce-project-what-happened-case-study\/","title":{"rendered":"Investing \u00a350k in an E-Commerce Project. What happened? (Real Case Study)"},"content":{"rendered":"<p>A session based on a real case study that runs through the\u00a0<strong>key lessons<\/strong>\u00a0(good, bad and ugly!)\u00a0<strong>from starting our own e-commerce brand from scratch as a team of Performance Marketers<\/strong>.<\/p>\n<div>\n<ul>\n<li>Why understanding business is so important for performance marketing success<\/li>\n<li>Our key learnings from the project so far<\/li>\n<li>The toughest challenges and how we are addressing them<\/li>\n<li>What to do when your traffic isn\u2019t converting<\/li>\n<li>Numbers &amp; facts for real \/ full disclosure from Analytics about what went good or not in the marketing campaigns.<\/li>\n<\/ul>\n<\/div>\n","protected":false},"featured_media":48376,"menu_order":104,"template":"","product_cat":[183],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/46674"}],"collection":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/46674\/revisions"}],"predecessor-version":[{"id":52270,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/46674\/revisions\/52270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media\/48376"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=46674"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=46674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}